Careers
UA Specialist
Location: Fully Remote
Employment Type: Contract
What You’ll Do
We’re seeking a data-driven UA expert with 3+ years of experience scaling mobile apps, preferably in casual or hybrid-casual games. You’re a performance marketer at heart, with a deep understanding of paid user acquisition across platforms (Meta, Google Ads, TikTok, etc.), CPI/ROAS optimization, and creative testing. You thrive in a fast-paced environment where you’ll manage budgets, analyze LTV:CAC ratios, and scale campaigns profitably. The ideal candidate has hands-on experience with mobile attribution tools (AppsFlyer, Adjust, MMPs), a knack for dissecting metrics, and a passion for turning data into high-impact decisions.
Beyond just launching ads, you’re a strategic thinker who understands how UA integrates with product roadmaps, monetization, and retention. You stay ahead of industry trends—whether it’s new ad formats, privacy changes (SKAN, Privacy Sandbox), or emerging channels—and know how to adapt strategies on the fly. If you love the thrill of scaling winning campaigns, obsess over creative performance, and can balance aggressive growth with sustainable profitability, we want you on our team.
Who You Are
We need a proactive, results-obsessed UA specialist who lives and breathes mobile marketing. You’re not just executing campaigns—you’re constantly asking, “How can we scale this smarter?” and digging into data to find hidden opportunities. A natural problem-solver, you’re comfortable with ambiguity, quick to test new hypotheses, and relentless in optimizing ROAS. You understand that great UA isn’t just about buying installs—it’s about finding the right users, crafting compelling creatives, and collaborating with product teams to improve post-install metrics.
You’re a collaborative team player who can align UA strategies with studio goals, but you’re also a self-starter who doesn’t wait for direction. Whether it’s dissecting competitor ads, brainstorming viral hooks, or pushing for better creative workflows, you bring hustle and creativity to the table. If you’ve got a track record of scaling games profitably, a hunger to test/learn/iterate, and a passion for mobile gaming’s unique challenges, let’s talk!